Colors are present in everything, expressed
in a variety of shades,
gradients and combinations.
If you take a closer look at the world around you, you will be amazed at the variety of colors and shades it contains.
While some of them directly
induce pleasant feelings in us, there are also
unique color mixtures that have a noticeable
effect on human emotions. To better
understand all these features, it is necessary to
know the theory of color.
For designers, this theory is a guiding
principle that determines the perception and, in particular,
the use of colors. What's in painting, what's in design,
As for the illustration, colors are
of the utmost importance.
To use them effectively, it is important to
be familiar with concepts such as
complementary (additional) colors,
split-complementary, and triadic.
All of them can be learned, again, based on
color theory. Designers often rely on it
and the color wheel when choosing suitable
color mixtures that can convey the message and
emotions of a brand or people.
Whether you're a professional designer or illustrator, or just someone who enjoys painting, the more you know about color theory, the better results you'll achieve.
With its help, you can get answers to a number of important
questions, such as which colors to mix to get the
right tone, or what level of hue, saturation, and
brightness is more appropriate.